Effective and Compelling SEO and SEM Strategies to Improve Your Online Reputation

If you’re online, you want traffic hitting your site, but how do you go about getting it? The most effective way is through Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). All businesses generally comprehend that they require SEO and SEM, however only a small number understand precisely what it is or even how to execute the correct methods. However, with E-FusionSoft you get to employ a staff of experts who will help you achieve your Internet marketing goals.


Working with On-page and Off Page Optimisation

These two techniques go hand-in-hand when it comes to increasing the flow of traffic to your site. It is especially crucial if you require new and repeat business to reach your profit margins. On-page approaches deal with tweaking your webpage, while off-site methods focus on improving your ranking through means that aren’t visible on your site. E-FusionSoft promotes both approaches to greatly enhance your site’s potential for success. These are just a few of the strategies we implement:

Staying Ahead of Your Competitors 

Proper SEO and SEM techniques can be complicated and time-consuming for the novice. Instead of waiting months or years, hoping for your site to gain traction, we can get that started for you immediately. Not to mention, your site can be penalised by Google if you use any non-conforming techniques.  If Google ever finds a reason to remove your site from their search index, your page rank will drop substantially. Fortunately, E-FusionSoft is extremely well-versed in the most recent Google Penguin update which stresses anchor text diversity and link relevancy.

We utilise White Hat SEO, which is also called “Ethical SEO.” This is a long-term strategy that focuses on a human audience, and is in full compliance with search engine rules and policies. It highlights link building, keyword analysis and organic ranking. Our techniques match Google’s exacting standards to help push your site significantly higher into search engine rankings.

Social Media Campaigns and Reporting

Over 72 per cent of online users are engaged in social media. This can be through Twitter, LinkedIn, Facebook, Google+ and more. For that reason alone, you should have a social media campaign. However, you may not even know where to start, and perhaps you don’t have the time to do so. EfusionSoft takes the stress away from you by getting you up and running on all of the major social media sites, and even managing the sites for you. This way you get to:

  • Be in front of your audience 24/7.
  • Initiate conversations about your products and services.
  • Run contests and marketing campaigns.


Without accurate reporting, you have no idea how your Internet marketing tactics are working. In order to improve or make updates, strategic analysis is needed. For this reason and more, E-FusionSoft provides you with:

  • Branded value evaluation (keywords against total number of visitors)
  • Traffic per page.
  • Indexed page number.
  • Number of visitors reached through non branded keywords.
  • Google page rank increase.
  • Findings on non-performing pages.

These are only a few of the benefits that E-FusionSoft can provide through our SEO and SEM procedures. Our comprehensive list of options serves to completely escalate your online reputation. To find out more, call us today and let us take your Internet marketing to unforeseen heights.

Development Technologies We Work With

Framework We Work With